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Nintendo is pulling commercials from airing on the Japanese station Fuji Television (Fuji TV) following an ongoing sex scandal centred around Masahiro Nakai, one of the station's biggest hosts.
As reported by Nikkei (thanks, Automaton), in December 2024, a 90 million yen ($569,000) out-of-court settlement followed reports alleging that Nakai — also a former member of the hugely popular boy band SMAP — had sexually assaulted an unnamed woman in 2023 at a company-arranged dinner.
Nintendo joins around 50 companies boycotting the channel, including the likes of Nissan and Toyota.
Although initial reports did not immediately cause companies to start pulling ads, a subsequent press conference from Fuji TV led many to accuse the station of lacking both transparency and remorse. Fuji TV President Koichi Minato also acknowledged that the company knew of the incident over six months prior to the reports, but failed to disclose it publicly.
Nakai issued a statement in January saying that the "trouble" had "all resulted from my shortcomings". Fuji TV has now reportedly hired external lawyers to investigate the scandal.
[source nikkei.com, via automaton-media.com]
Comments 41
Well, they stand for something and stand their ground and draw their consequences which is excellent. But why is this news?
@TomSupreme It's Nintendo related. "Today Nintendo changed the color of it's logo from slightly bright red, to slightly dark red." ~NL
Hint: “Sex scandal” is an euphemism, because sex is being associated with consenting intercourse.
@Frailbay30 That would be HUGE
@PtM Yeah, this is absolutely grape without the g
According to the article, he's still working for the station. Why not just fire him and be done with it? Even if he had a contract, I'm pretty sure this is enough to terminate it.
@Erigen
Japan has notoriously tight worker protections.Apparently not THAT tight.Lowkey pretty GOATed, Nintendo.
I wonder if this scandal means anything for Gascoin Company, the production company behind Game Center CX and I believe some of Nintendo's concurrent video series in Japan (Yoiko no oo de oo Seikatsu (read the oo as Maru Maru), Minna no Nintendo Challenge and Nakamura's Challenge) as well as the pre-pandemic Mr. Sakurai Presents videos.
EDIT: Not that it matters or that anyone cares, but I've seen videos on YouTube of the before and after the ad pulling that shows Jan. 20th commercials vs. Jan. 21st ones, the latter being nothing but AC Japan commercials. That's how bad it seems it's going for Fuji TV.
@PtM @Erigen
Japan's worker protection is much better then what you would find in the US, but lags behind most of the UK and the EU, and can't hold a candle to places like Germany and Norway.
Like most countries, they have The Labor Standards Act that sets the foundation for working conditions while regulating wages and working hours, and they have the Labor Union Act to protect the right to organize and bargain collectively. About 17% of people are in a union, which is high ... but not top tier.
With that said, no law or no union I am aware of offers protection to people who have committed sexual assault. You can fire people for doing crimes, especially contracted workers who will have standards of behavior worked into their contract. Idols, for example, get fired all the dang time for dating, which is often forbidding in their contract.
The complication here is that he settled, so the accusations where never proven in court. That's why he wasn't flat out fired.
People are upset with Fuji TV because the socially accepted "correct" thing to do would have been to:
1) Immediately disclose the accusation.
2) Start a private investigation into the accusations,.
3) Publicly disclose the results of that investigation
4) Take appropriate action based on the findings.
5) Disclose that he settled out of court, and the settlement was unfavorable for him.
Instead they went with don't tell anyone, hide the whole thing and hope no one ever finds out. That's the problem. It's not really that this guy might have done a crime, it's that Fuji TV covered it up and betrayed the public trust.
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@Clyde_Radcliffe Oh yes, just the laugh i needed today
@HeadPirate Thanks for breaking it down like this, much appreciated.
"also a former member of the hugely popular boy band SMAP" protecting the Kool aid of the company knows no nationality. Makes me wonder if Nintendo of America had pulled ads from NBC when the Matt Lauer stuff couldn't be swept under anymore.
@drypaphmrbro they used a euphemism for a reason, I think everyone understands the situation by reading the article, just some people don’t like the use of that word.
It would've been one thing if Fuji TV had immediately acted, but if the accusations of "lacking both transparency and remorse" (i.e. not immediately disclosing the accusation, starting a private investigation and so on as already mentioned in the comments) are true then yeah, good on Nintendo and those other companies!
@PtM I was thinking the same thing. "Sex scandal" would suggest to me something like an on-set orgy among the hosts.
So when are they going to start pulling ads in America during NFL games where athletes do similar heinous acts like this or even worse than this on a regular basis and are rarely if ever actually held accountable?
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When I read the headline I assumed “Fuji TV” was the name of a girl band like Black Pink. Then I started reading the article and I was like oh it’s a real tv station. Then I got to the part about the guy being in a boy band and I was like 🤣
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This news is so random, I want more games news only please.
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Insane... but glad to see so many companies pulling ads.
Articles like this is really scraping the bottom of the barrel:))))
Can we get news which brand of socks do Nintendo executives wear?
@rjejr In a gaming context, this is the same Fuji TV behind Game Center CX and Yume Koujou (Dream Factory), the latter being the event from which the Arabian family from Yume Koujou: Doki Doki Panic comes, as well as the hosts that appear in All-Night Nippon: Super Mario Bros. for the Famicom Disk System.
I once walked around the headquarters of Fuji TV in Odaiba and the building has a pretty crazy sphere thing built into it that you can observe from below. It's worth checking out if you live in Tokyo regardless of the controversy currently surrounding it.
@TomSupreme At this point if Furukawa accidentally burped during an interview, everyone would report on that as well.
Well that guy needs locked up. I have actually heard of SMAP too, mostly cause of KimuTaku.
wow this is crazy
I honestly don't know what to believe any more. Any time I see news like this, there isn't actual proof that said person committed said crime/violation, just accusation. And in Japan, sexual harassment laws are much more harsh then they are here in the west. You could go to jail just for looking at a woman a certain way. Not trying to defend the dude but also not jumping on the hate wagon because again: not enough proof. He allegedly did it, key word allegedly
@PtM
Thanks. It's really great to get a shout out like this, and I appreciate it.
From what little I know of Japanese music, they were a HUGE boy band in the 90s. This must a big scandal in Japan.
Wait, isn't this also the same TV channel that drew the original mangaka of their live action adaptation to suicide?
@graviton Johnny's and co
@Samalik Thanks, I didn’t know of the prevalence of these issues within their entertainment industry.
@drypaphmrbro I haven't seen this term before. I like how you made it PG. Respect.
It reminded me of a time I worked at a store and we had a purple scarf called Grape Juice. The G did not print on ANY of the tags... I'm glad I caught it before the buying public did.
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